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THE ULTIMATE GUIDE TO WHAT IS SOCIAL MEDIA

WHAT IS SOCIAL MEDIA

o Social media is a wide range of internet based and mobile services
o Social media encompasses a wide range of websites and apps.
o It operates in a dialogic transmission system many sources to many receivers
o Social media is any digital tool that allows users to quickly create and share content.
o By design, social media is internet-based and gives users quick electronic communication of content

HOW SOCIAL MEDIA WORKS

Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. It functions in the following ways

  1. Most social media sites start with a user creating a profile, usually by providing a name and an email address.

  2. Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging.

  3. Once a profile has been created, users can create and share content.

  4. User generated content facilitated through online interaction is the lifeblood of social media the more social a network becomes the bigger the group of friends, follower’s and contacts.

  5. Users can find other users whose content they want to follow or comment on.

  6. The power of social media is the ability to connect and share information with anyone on Earth, or with many people simultaneously

  7. Depending on the type of social media, a user may "follow" another user, add them as a "friend," or they may "subscribe" to another user's page.

  8. Social media often uses "feeds" that allow users to scroll through content. The feed will include content from "followed" users, as well as from entities that pay to promote their content.



SOCIAL MEDIA PROFILE

o Social profiles are a description of individuals’ social characteristics that identify them on social media sites such as LinkedIn, Facebook, twitter etc.

 Profiles describe any number of characteristics about individuals, such as interests, expertise, professional affiliations, status, recent activity and geographic location

 A social profile displays information that helps to understand the type and strength of an individual’s relationships with others such as the number of people that follow you or you follow them.

 Creating a robust social profile allows individuals to be discovered by people who could benefit from an association with them.

SETTING UP YOUR PROFILES

Once you’ve decided which networks to focus on, it’s time to create your profiles. Or improve existing ones so they align with your strategy.

Here’s a step-by-step guide for each network to walk you through the process:

  1. Make sure you fill out all profile fields

  2. Include keywords people would use to search for your business

  3. Use consistent branding (logos, images, etc.) across networks so your profiles are easily recognizable

  4. Create a Facebook business page

  5. Create an Instagram business account

  6. Create a Twitter business account

  7. Create a Snapchat account

  8. Create a LinkedIn Company Page

  9. Create a Pinterest business account

  10. Create a YouTube channel


SOCIAL MEDIA SERVICES

Social Media is an interactive based application that depends on Mobile and Web-based Technology to create highly interactive platforms with most social media networks are also available as mobile apps or have been optimized for mobile browsing, making it easier for users to access their favorite sites while on the go.

Types of Social Media Services

  1. Social networks—Connect with people e.g. FB, Twitter, Linkeldn

  2. Media sharing networks—Share photos, videos, and other media e.g. Instagram, Snapchat, YouTube

  3. Discussion forums—Share news and ideas e.g. Reddit, Quora

  4. Bookmarking and content curation networks—Discover, save, and share new content e.g. Pinterest, flip board

  5. Consumer review networks—Find and review businesses e.g. yelp, TripAdvisor

  6. Blogging and publishing networks—Publish content online e.g. WordPress, Medium

  7. Interest-based networks—Share interests and hobbies e.g. Houzz

  8. Social shopping networks—Shop online e.g. Amazon, Esty, EBay

  9. Sharing economy networks—Trade goods and services e.g. Uber, Airbnb

  10. Anonymous social networks—Communicate anonymously e.g. Whisper, Afterschool

3 MAIN REASONS WHY PEOPLE USE SOCIAL MEDIA

The usage of social media around the world is ever-increasing it’s without a doubt one of the most popular online activities that users engage in and as social media is becoming more integrated into our daily lives. Mobile-friendly interfaces are the way forward and with almost 80% of total time spent on social media sites occurs on mobile platforms (Lyfemarketing, 2018). One of the reasons for this high usage of social media is because mobile possibilities for users are continually improving which makes it simpler by the user to access social media, no matter where you are.

There are three main reasons why people use social media. They want to be

  1. Informed.

  2. Entertained

  3. Connected 

SOCIAL MEDIA GOALS

There are the nine social media goals you can have:

  1. Increase brand awareness

  2. Drive traffic

  3. Generate new leads

  4. Grow revenue (by increasing signups or sales)

  5. Boost brand engagement

  6. Build a community around your business

  7. Provide social customer service

  8. Increase mentions

  9. Listen to conversations about your brand


COMMON SOCIAL MEDIA MISTAKES YOU MAKE

Here’s a quick overview of the social media mistakes might been making until recently:

  1. Focusing on quantity over quality

  2. Being on all social media platforms

  3. Posting the same content across platforms

  4. Using only landscape images and videos

  5. Sharing only our own content

  6. Not curating user-generated content

  7. Not uploading videos to social media platforms

  8. Not targeting specific audience for your content

  9. Not boosting the right posts

  10. Not replying to questions on social (fast enough)

SOCIAL MEDIA MISTAKES TO AVOID

Here are eight common social media mistakes that you need to avoid if you want your social media campaign to show great results:

  1. Working without a plan

  2. Assuming your audience is everyone

  3. Buying followers

  4. Choosing the wrong tone

  5. Using irrelevant hashtags

  6. Staying silent in the comment section

  7. Deleting negative comments

 
 
 

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