10 Reasons Why Digital Marketing Should Be Important to You

By Imeru Wambui

Technological convergence and the multiplication of devices have led to an opening up of a variety of ways in which we can market on the Internet, it has pushed the boundaries towards a new concept that is user-centered, more measurable, ubiquitous, and interactive known as digital marketing

Digital marketing in 2022 is dynamic and ever-changing as never before, it is on the rise – surpassing traditional marketing like newspapers, TV Ads, etc. for the first time ever in 2019. This is because consumers are increasingly present on online channels. With this increased use of technology, digital marketing platforms have become essential to the digital marketing world.

What is Digital Marketing?

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing

Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Navigating your digital marketing strategy will require a lot of time and determination. And it might be difficult to stay aware of all trends present at your buffet table.

Tailoring your marketing messages to a customer is a must for 2022, digital marketing is essential to hold out in today's business environment. You need to expose your brand to a larger audience if you want your business to grow.

The Importance of Digital Marketing to you

Traditional marketing is becoming less and less effective by the minute and the benefits of digital marketing are becoming more prevalent every day. Digital marketing differs from traditional marketing in that it involves the use of online channels and methods that enable businesses and brands to monitor the success of their marketing campaigns in real-time, to better understand what does and doesn’t

More and more consumers are researching and buying products online before consumers even know what product or service they need, they go to search engines to look for answers to their questions making platforms like Google boasting an average of 83,787 searches every single second of the day and totaling 1.66 billion people shopping online each year.

Digital marketing has forever changed the way businesses operate, market, and communicate with their customers, to be competitive as a business owner, you'll need to embrace some aspects of digital marketing because digital marketing levels the playing field, allowing businesses of all sizes to be competitive by accessing the market at an affordable price reaching target audiences across the globe.

Benefits of using Digital Marketing for your Business

The following are reasons why you should try using digital marketing today

1. The targeted audience can be reached in a cost-effective way

2. Increased brand loyalty and driving online sales.

3. Reach target markets and influence conversions

4. Allows you to effectively use your resources and allocate your marketing budget

5. Allows you to connect with consumers who are browsing and consuming content on their digital devices like smartphones, tablets, computers, etc.

6. Allows you to view the real-time results of your marketing campaigns and adapt your tactics to improve results as you go where you can easily and quickly adapt your strategy and tactics for the best results

7. Brand development businesses can use their digital platforms to build their brand and reputation.

8. Easy to share because most digital channels feature sharing capabilities that allow campaigns and messages to be shared with multiple followers.

9. Each focuses on a different key performance indicator (KPI) for each channel so they can properly measure your performance across each one.

10. Digital marketing can be done both online and offline