Tips On What to Post On Social Media About Your School?

By Imeru Wambui

In today’s world where the reach of social media is wider than ever before, due to the rise of the internet, your customers have access to more content than ever before but social media platforms allow you to reach your target market in a myriad of ways. While each platform is different, most have capabilities that allow you to place posts and different types of content based on your location, interests, services you provide, etc. Each social platform has its own benefits depending on your goals, content type, and audience.

From the most popular platforms to the more obscure, social media is an added asset to your business but for you to be successful and harness all the opportunities it offers it’s crucial that brands and businesses today understand when what and where to post your messages to as many social networks as you can. The key is to find out which social media platform your target market is using most often and how to make the most out of it.

How Many Times to Post On Social Media?

The right posting frequency can help you keep your audience engaged — but each platform (and account) has its own best practices.

• On Instagram, post between 3-7 times per week.

• On Facebook, post between 1 and 2 times a day.

• On Twitter, post between 1 and 5 Tweets a day.

• On LinkedIn, post between 1 and 5 times a day.

Best Times to Post On Social Media

Here’s are helpful timelines to post on social media

• Best times to post on social media overall: Tuesdays through Thursdays at 9 a.m. or 10 a.m.

• Best days to post on social media: Tuesdays through Thursdays

• Worst days to post on social media: Sundays

Types of Posts to Post on your Social Media Platforms

4.95 billion people around the world use social media to share information and make connections that are equivalent to 62.5 percent of the world's total population. These modern customers demand a high degree of personalization when it comes to how you engage with them online by using messaging that speaks to their interests.

Let’s look at the different types of content that you can post on your social media platforms to keep your audience interested and engaged.

Photos

1. School photo of the day

2. Child of the day

3. Updated pictures of your classes

4. School assembly

5. Lunchtime

6. School on a sunny day

7. School trips

8. Morning drop-off

9. Sporting events

10. Performing arts events

11. Food at lunch

12. Staff members at work

13. Backstage during a performance

14. Alumni

15. Old pics from the school archives

16. Student artwork

17. Children engaging with teachers

Videos

1. A day in the life from a student's perspective

2. A day in the life from a teacher's perspective

3. Special announcements

4. Sporting/Performance Arts

5. School trips

6. Break times/Children at play

7. Video tour of the school

8. Year 6 leavers memories

9. Latest school news

10. Student interviews

11. Teacher interviews

12. Message from the headteacher

School Information

1. Recent school news

2. Random sections of the official school website

3. Sports schedules

4. Lunch menu

5. Parent information

6. Interesting student assignments

7. Alumni events

8. Alumni News

9. Important tweets

10. Blog posts

Community Information

1. School news reported in the local newspaper

2. Local news related to the community

3. Local current events

4. Local educational information

5. Information from the local public library

6. Information from local magazines

7. Local council information

National Information

1. National educational issues

2. Educational articles from national news sources

3. Information from national educational organizations

4. Questions from educational forums