14 Quick and Easy Ways to Market Your School On Social Media

By Imeru Wambui

Social media is growing in terms of its reach and impact nowadays all users spend most of their time on the internet and more buyers are joining social media networks looking for reviews and recommendations. This has made businesses turn their efforts and marketing strategies to these platforms. Wherever you go, you’ll find businesses building their brand and notoriety online and offline to target all kinds of customers.

With half the global population on social media, you can’t afford to ignore leveraging social media platforms to increase brand awareness and brand reach because when families are looking for schools, they do a lot of research. They’ll visit websites, check out reviews, browse social media pages, and more. It’s easy for any school to get lost in the shuffle.

For educational institutions, improving your social media presence can give you an important competitive advantage but when you’re already busy running a school, managing Facebook and Instagram seems like a lot of work you just don’t have time for. But what if you could learn how to use social media to reach more people without having it take over your to-do list

14 Ways to Market Your School On Social Media

Let us explore possibly quick ways on how you can use social media to market your school

1. Include social media links on your school website's main navigation to make it easy for parents and students to find your school’s social media profiles.

2. If you want to attract new students and parents to your school, share photos and events around the school to showcase what they could expect, offering a different insight into school life

3. Create interest-based Facebook Groups for current students and alumni to increase engagement and school spirit this allows students to engage and meet others with common interests

4. LinkedIn is a career-building social network, Use LinkedIn to share job openings, staff highlights, and other staff-centered content. Celebrate the professionals in your school who are doing amazing work, and tell prospective employees what it’s like to be part of the team.

5. Using your social media profile as a bulletin board, whether it’s Facebook, Instagram, Twitter, or a combination of the three, can be a very effective way to keep students and parents updated.

6. Create an engaging Video Guide to help and inform interested Prospects

7. Ask Students to Share Personal Insights and Experiences students act as a liaison between your school and its prospects, giving prospective students an insider view that naturally promotes trust and loyalty

8. Introduce your faculty and their unique insider perspective to participate in social media content to boost engagement and recruitment efforts. Consider highlighting or profiling stand-out faculty who are innovating and making an impact in their field.

9. Boost Engagement with a Live Stream Q&A Event about your school It may come as no surprise that video is the most popular type of content, Live content has proven to make a deep and lasting impression

10. Share unique school facilities and highlight any unique services your school provides to entice your prospects

11. Create a Virtual School Tour to Introduce school benefits, facilities, and environment. Virtual tours are a classic digital marketing tactic used by schools to provide prospects with the chance to discover the school firsthand.

12. Reach new audiences with paid ads If you want to get in front of brand-new audiences, you need to add paid advertising to your social media strategy. With paid ads, you can be sure that people will see what you post. You can even decide who sees them. Run paid campaigns to reach a larger audience

13. Attracting new students on social media offers a great way to showcase your institution’s culture, facilities, and achievements. All of these factors go a long way in helping a student or their parents decide whether they should enroll in your institution.

14. Create a social media crisis strategy. How would you communicate to the entire school during an emergency?