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The Complete List of the Makeup of Digital Marketing

By Imeru Wambui




What is Digital Marketing

  1. Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. But in many ways, digital marketing is no different than traditional marketing. Both businesses seek to develop mutually beneficial relationships with prospects, leads, and customers.

  2. Digital marketing is basically applying all marketing techniques to digital channels. Different sources can be used to promote services and products like SMS, search engines, email, websites, social media, and mobile devices.


What are the 5Ds of Digital Marketing

The 5Ds facilitate efficient interaction between the brand and its target audience as well as provide insights into market behavior for better business strategy formulation and implementation. Utilizing powerful digital tools to achieve your marketing objectives is a practical route to take in today’s ever-changing digital marketing space.

All 5Ds are essential to gaining an unparalleled edge in digital marketing. They have effectively transformed the industry bringing more effective means to thrive in this highly competitive, technology-centric era. Optimizing the benefits and understanding the 5Ds of digital marketing is considered a step in the right direction in today’s highly competitive era and aligns you with the digital transformation initiatives happening.

The 5Ds of Digital Marketing

Digital marketing revolves around these 5Ds which include the following digital devices, digital platforms, digital media, digital data, and digital technology

  1. Digital Devices- it focuses on the target audience’s interaction and engagement on websites and mobile applications using a combination of connected devices. These devices may include smartphones, tablets, desktop computers, TVs, and gaming devices.

  2. Digital Platforms - involve the analysis of the preferred platforms or services of the target audience. Most engagements occur using popular platforms such as Facebook, Instagram, Google, YouTube, Twitter, Snapchat, and LinkedIn.

  3. Digital Media- refers to paid, owned, and earned communications channels utilized to build engagement with the target market through several ways such as advertising e-mails, messaging, search engines, and social networks.

  4. Digital Data - consists of audience profiles and engagement patterns with businesses.

  5. Digital technology- focuses on building interactive experiences across a wide range of platforms, from your websites and mobile apps to your in-store.



What are the 3 Pillars of Digital Marketing?

There are 3 Pillars in Digital Marketing. They include the following,

1. User-Journey

The user journey is a customer’s encounter and interaction with your brand across all channels digital and non-digital which shape his emotions and perceptions about your brand. It typically starts from the awareness stage and ends at the purchase stage

2. Digital Channels

A marketing channel is the medium businesses or brands use to communicate or deliver messages to consumers. In digital marketing, digital channels are avenues where your customers come to know about your business and what it has to offer.

This is where your traffic (users) comes from.

Examples of digital marketing channels include:

  • Organic Search (e.g. Google)

  • Paid Search

  • Display

  • Email

  • Social Media

  • Referral (e.g. Traffic through other websites)

  • Creative and Content

3. Creatives and Content.

These are content in the form of different content formats such as visual graphics, text, and videos created and marketed by your brand that your customers interact with and digest

Creatives come in the form of:

  • Ad banners

  • Video advertisements

  • Text ads

While Content comes in the form of:

  • Blog articles

  • Explainer videos

  • Infographics

 
 
 

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