SOCIAL MEDIA PLATFORMS, DEMOGRAPHICS AND STATISTICS EVERYTHING YOU OUGHT TO KNOW ABOUT
- motishaonlinemarke
- Jan 3, 2022
- 4 min read
By Imeru Wambui

WHAT IS A SOCIAL MEDIA PLATFORM?
Social Media Platform means a mobile and/or internet-based platform used and controlled by a user or any affiliates for the exclusive purpose of promoting their brand.
Social Media Platforms are the foundation on which you can build your brand presence in, such as the web, phone apps, social media, and gadgets.
They include any profiles or accounts on Facebook, Google+, Instagram, Pinterest, Tumblr, Twitter, Snapchat, and YouTube etc.

The social media landscape changes very quickly with new trends popping up as platform developers design new features and algorithms that influence user behavior. To utilize your digital brand network efficiently, it’s important to understand the difference between all of the mediums, the difference between platforms and channels.
Social media is always changing some topics, trends and features quickly become outdated and, eventually, obsolete. These changes can result in both challenges or opportunities for your business, you have to be adaptive and responsive to the changes each platform makes, so you don’t miss out on potential opportunities to connect with them.
Think that the modern world of social media is confined to the big players such as Facebook, Twitter and Instagram? only ,Think again.

Choosing a platform requires a deep understanding of your target audience in order to drive value and create the strongest impact with your messaging. Many social networks allow users to provide detailed geographical, demographic, and personal information, which is enabling you to tailor your messages to what is most likely to resonate with users.
This makes it crucial for marketers and brands to always stay updated with fresh trends and social media statistics that could have an impact on their existing strategies. Make sure you know where your audience hangs out online and the reasons why they are hanging out there.
For many people, social media is used daily for entertainment, socialization, and even news consumption and over the last two decades, it has risen as one of the primary marketing channels with statistics showing that 54% of social browsers use social media to research products and make purchasing decisions

SOCIAL MEDIA PLATFORM TIPS
Social media is everywhere it’s no news that digital marketing is the way to promote your business in this digital era. With over 40% of the world's population on social media, it's critical your business devise an effective social media strategy to reach your intended audience. it’s essential to have a prominent online presence on various social media platforms
Social media is growing in terms of its reach and impact nowadays all users spend most of their time on the internet and more buyers are joining social media networks looking for reviews and recommendations. This has made brands and businesses turn their efforts and marketing strategies to these platforms. Wherever you go, you’ll find businesses building their brand and notoriety online and offline to target all kind of users.

SOCIAL MEDIA PLATFORMS DEMOGRAPHICS
User demographic statistics for any social media network is an essential piece of data for any marketing strategy. It’s important to note that this data is generalized across millions of users, and serves as a starting point for a brand to figure out who can be reached most easily through which platforms.
Social media is more popular than ever and knowing the key stats is crucial for success. The best social media marketers, brands or businesses know where their audience is. This means choosing the right social platforms for their brands because you want to make sure that people within your ideal target audience are actually participating actively there. The best way to choose the right platform for your brand is by taking a look at the demographics.
As the social space is constantly changing, it’s hard to know updated statistics as you revisit your decisions and tailor content to the way your audience uses different platforms. Just like you want to know who uses your products and services, knowing who’s on what platform aids you in researching, advertising and marketing decisions.

BENEFITS OF SOCIAL MEDIA DEMOGRAPHICS
Understanding social media demographics—the different audiences that each platform has the potential to reach—allows you to:
Reach the right audience
Craft a compelling message
Fine-tune your marketing strategy
Set up marketing personas
Understand your audience in greater detail.
Expand your reach
SOCIAL MEDIA PLATFORM STATISTICS
Social media has changed the way we live our lives. From the way we get our news to the way we interact It’s unavoidable, it’s powerful, and it’s here to stay. It’s important to understand how social media is consumed in general, knowing what works and what doesn’t, and discovering buyer behavior as it relates to social media, are all essential to creating strong, strategic campaigns that will successfully drive results
Social media has been growing exponentially, with popular social media platforms growing in terms of size, there’s no denying that they are now a major source of news and information. There are plenty of platforms to choose from and all platforms have exceptional sales-driving abilities, you must optimize your content for each one accordingly for the best results.

Understanding how the different platforms are utilized by users at different stages of the customer funnel, what content they like to see, how they’re interacting with it, and what devices they’re accessing that content on are all important pieces of the puzzle to help you better optimize your campaigns moving forward. Different platforms can serve different purposes. Social media platforms are unique in the way they interact with customers each platform has a unique audience. If you cater your content toward the audience of a particular social media platform, you’ll be successful.
Social media is all about the long-term, relationship-building opportunity brands should leverage to better connect with their target audience. You’ll have to be the judge of which social media platform contains your target audience which you want to market toward, and this could help shape your social media marketing plan.

BENEFITS OF SOCIAL MEDIA STATISTICS
Use social media stats to do the following,
To get better insights into the world of social media
Maximize your results using these tools.
Give you detailed knowledge of different platforms’ strengths and weaknesses.
To properly optimize your campaigns and make strategic decisions moving forward.
Help you understand how to take advantage of them and optimize your campaigns accordingly
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