BENEFITS OF CREATING A SOCIAL MEDIA MARKETING GUIDE

What is a Social media guide?

A social media style guide is the go-to source for how your brand appears and acts on social.

Your style guide will determine how you want people to identify you and what you can do to maintain a cohesive presence.

It informs your approach to multi-channel content, which in turn shapes.

1. What people think of when they hear your brand name

2. What they tell others about your brand

3. How your brand makes them feel?

SOCIAL MEDIA BRANDING

Branding is the process of creating a strong, positive perception of a brands, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications

Brands are continuing to include social media in their marketing strategy – and for all the right reasons because,

• Effective branding helps brands differentiate themselves from their competitors and build a loyal customer base.

• Social media allows brands to access cost-effective marketing, interact with their audience, and build brand loyalty

BENEFITS OF A SOCIAL MEDIA GUIDELINE

• Social media guidelines lay down some rules and breaks down how those actions should be represented and conveyed in terms of brand voice.

• Done right, guidelines can empower employees with the information they need to make the right choices on social media—for themselves and your brand or business.

As a dynamic compass for your brand, your style guide has a lot of benefits to offer, including:

1. It gives your brand credibility. The more you approach your target audience with a cohesive brand voice, the more credible you become.

2. It can prevent fails and awkward moments. When your social team knows or you know how to represent your brand, there’s less room for error.

3. Quickly onboard new employees. New employees on your social team should always read through the style guide to get a better understanding of how to represent your brand on social.

HOW TO CREATE A SOCIAL MEDIA STYLE GUIDE?

Every company’s style guide will be unique to their brand and may have different components. But there are certain elements that are universal.

Make sure your social media style guide includes all of the following core sections:

1. Your social media profiles

2. Brand voice

3. Grammar & terminology

4. Post formatting

5. Hashtag usage

6. Visual guidelines

7. Handling competitor interactions

8. Responding to questions

9. Legal concerns