4 Quick Tips for Social Media Strategy

By Imeru Wambui

What is a social media strategy?

A social media strategy is a summary of everything you plan to do and hope to achieve on social media.

It guides your actions and lets you know whether you’re succeeding or failing.

The 5Ws of Social Media Marketing Strategy

To create your social media marketing strategy is to ask yourself the 5Ws:

1) Why do you want to be on social media?

2) Who is your target audience?

3) What are you going to share?

4) Where are you going to share?

5) When are you going to share?

HOW TO CREATE A SOCIAL MEDIA STRATEGY?

Step 1. Choose social media marketing goals that align with business objectives

 Set S.M.A.R.T. goals and track meaningful metrics. Each of your goals should be:

1. Specific

2. Measurable

3. Attainable

4. Relevant

5. Time-bound

Step 2. Learn everything you can about your audience

 Create audience personas, knowing who your audience is and what they want to see on social media is key.

Step 3. Know your competition

 Conduct a competitive analysis and social media listening

A competitive analysis allows you to understand who the competition is and what they’re doing well (and not so well).

Step 4. Do a social media audit?

 Take stock of your efforts so far and ask yourself the following questions:

1. What’s working, and what’s not?

2. Who is engaging with you?

3. Which networks does your target audience use?

4. How does your social media presence compare to the competition?

Step 5. Set up accounts and improve profiles

 Decide which social networks to use and you will also need to define your strategy for each.

Step 6. Find inspiration

 You can still draw inspiration from other businesses that are great on social media such as.

1) Social media success stories

2) Your favorite brands on social media

3) Award-winning accounts and campaigns

Step 7. Create a social media content calendar

 Sharing great content is essential, it’s equally important to have a plan in place for when you’ll share content to get the maximum impact and to account for the time you will spend interacting with the audience

Step 8. Evaluate and adjust your strategy

 As you start to implement your plan and track your results, you may find that some strategies don’t work as well as you’d anticipated, while others are working even better than expected. Once this data starts coming in, use it to re-evaluate your strategy regularly.

HOW TO BOOST YOUR SOCIAL MEDIA MARKETING STRATEGY?

The following are ways to boost your social media strategy.

1. Understand your Goal

2. Make a social media content publishing plan

3. Analyze your market then produce an enticing content

4. Try to build a consistent brand image

5. Start sharing curated links in your social media posts

6. Keep a track of your competitors

7. Use Social media to promote articles, videos, Infographics, etc.

8. Listen to your customer problem & suggestions.

9. Keep a track of your social media posting

10. Make engaging posts that make the users engage on your post