3 Quick Tips for Digital Marketing Strategy Beginners

By Imeru Wambui

What is a Digital Marketing Strategy?

• A Digital Marketing Strategy is a plan or course of action toward achieving set marketing goals. When talking about digital marketing strategy, we are referring to a master plan or a blueprint to achieve a long-term or macro goal.

It fully optimizes the workflow implementation, allowing high efficacy while overlooking various areas to review data analytics and acting upon them accordingly.

Having a strategy is important as having a plan to achieve any goal. A business that doesn’t embrace digital marketing strategies limits the growth opportunities for their business and the impact on profit margins.

Without incorporating this style of marketing into broader messaging campaigns, a business is severely limiting its ability to be successful.

Digital Marketing Strategy defines how brands or businesses should:

1. Hit channel leads & sales targets

2. Budget for Acquisition, Conversion, Retention & Growth

3. Communicate benefits of using channels

4. Enhance brand

5. Prioritize audiences targeted through the channels

6. Prioritize products available through the channels

A Digital Marketing Strategy involves,

1. Setting marketing objectives based on the analysis of market information and target audiences

2. Selecting digital marketing channels and platforms

3. Determining channel-specific delivery tactics

4. Defining macro marketing KPIs to measure the performance of the digital marketing strategy

How to Create a Digital Marketing Strategy?

1. Defining the Brand: Utilize brand guidelines to define your brand, Considering the Unique Selling Points (USPs) of your business.

2. Developing Customer Personas: Understand demographic information such as age, gender, location, as well as the motivations that drive people to choose the products and services.

3. Defining S.M.A.R.T. Goal (Specific, Measurable, Achievable, Relevant, Time-bound goals.) marketing objectives and KPIs

4. Identifying Target Markets: Use market research tools such as Google Keyword Planner, Google Trends, and Facebook Audience Insights to conduct market research and identify potential target markets

5. Performing Competitive Analysis: Use the web and social analytics tools such as Semrush to analyze your competitors and conduct a SWOT analysis.

6. Managing and allocating resources appropriately to achieve Objectives: Resources include manpower (in-house team or outsource, external marketing agencies) and budget.

7. Reviewing and Optimizing performance: Use digital marketing analytics tools such as Google Analytics to track, measure, and report your digital marketing campaigns’ performance